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theguardian - 15 days ago

Crack the code: what common intellectual property symbols mean

Understanding what intellectual property symbols mean is vital for businesses that want to secure the best protection for their most valuable assets – from names to brands and flagship productsWe see them everywhere, on soft drinks and cereal boxes, in music videos and banking apps: ™, ®, © and more. But what are they, and what do they actually mean? Intellectual property (IP) symbols crop up so often in adverts and on packaging that most of us barely take notice of their legal significance. But if you’re a business, failing to understand their importance can be an expensive mistake or a humbling missed opportunity.Picking the right IP symbol
Some of the most prominent IP symbols seen on products, company signage and on marketing materials include: Continue reading...


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