Saturday 15 May 2021
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theguardian - 27 days ago

Caterpillar wars: time to pick sides in battle of Colin v Cuthbert

M S and Aldi are at loggerheads over a cake. What’s at stake and what’s behind Britain’s love affair with the confection?Colin the Caterpillar first darkened M S’s shelves in the autumn of 1990, mere weeks before Margaret Thatcher stood down as prime minister. It’s too simple to put the timing down to coincidence. The symbolism was obvious. Here was an anthropomorphic chocolate sponge log ready to hold the nation’s hand through the coming decade. The lady wasn’t for t the new guy wasn’t for turning into a butterfly. In a confusing and fast-changing Britain, Colin has been a continuity figure.The stubbornly larval national icon has been at the centre of a row this week. On Thursday it was reported that M S had lodged a legal complaint against its discount rival, Aldi, whose “Cuthbert the Caterpillar”, it claims, besmirches Colin’s good name. It’s sad to see Colin dragged through the mud like this, but he has always been a quietly provocative figure. Continue reading...


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