Tuesday 18 May 2021
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theguardian - 29 days ago

Hear me out: why Monster Trucks isn’t a bad movie

The latest in our series of writers sticking up for reviled films is a defense of the ‘toyetic’ action fantasy flop that puts monsters in … trucksThere is nothing pure about Monster Trucks. It is not a work of art born from some noble truth. It is a product – brightly-colored content meant to generate toys. The idea originated around 2013 when Adam Goodman, then president of Paramount’s Motion Picture Group, watched his four-year-old son playing with toy trucks. By 2014, Paramount issued a press release calling their new title Monster Trucks a “movie which has great toyetic appeal.” This unapologetic ploy to sell plastic made for an ignoble start to Monster Trucks, and things wouldn’t improve. The general concept – monster trucks that have real, but friendly, monsters inside them – didn’t inspire much confidence outside of “toyetic appeal,” either. Related: Hear me out: why The Wedding Planner isn t a bad movie Continue reading...


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